What’s in these pictures?
Sometimes we have the best of intentions with our message. We want to encourage people to be safe. And yet, the message becomes confusing. Here’s an example:
What message did this send? No safety? Smoking first? Of course, that was not what someone intended. But the message is a little confusing.
And then sometimes, again with the best of intentions, we send a message that could be completely misconstrued, like this one:
For more information on safety, pull out your phone and send a text. We think that the intention is to send that text when you are no longer driving, but the way this looks, the message can be taken completely wrong.
The point is, when we are trying to send a message about safety, whether it is a memo, a billboard or a safety training, be clear about what you are trying to say.